WSSU

International Week at WSSU November 5-9

Jacobus F. Boers

Jacobus F. Boers

October 30, 2012

Jacobus F. Boers, who had a successful international business career and now is a college lecturer, will speak on "Doing Business in India:  Profits while navigating the dangers of politics, institutions, religion and culture" on Thursday, November 8, at 2 p.m. in Room 136 of the R. J. Reynolds Building on the campus of Winston-Salem State University (WSSU).

The lecture, which is free and open to the public, is being co-sponsored by the School of Business and Economics and International Programs at WSSU and is part of the International Education Week activities on campus November 5-9.  Boers will and conduct a workshop for WSSU faculty on "Teaching India: A framework for understanding business culture in India" as a visiting scholar, which  is part of a National Endowment for the Humanities funded project on integrating India into the liberal arts curriculum.

Boers is a lecturer at the Institute of International Business in the J. Mack Robinson College of Business at Georgia State University (GSU).   He brings his practical experience and expertise in doing business in emerging markets to the classroom, where he combines the lessons of research theory and practice.  In addition to his teaching, Boers is the lead faculty member responsible for the international internship component of GSU's Masters in Business program.  He has directed study abroad programs for students in South Africa, India and the United Arab Emirates with a focus on the international elements of business that address multiple disciplines including marketing, finance, logistics, business administration and entrepreneurship.  Additionally Boers serves as the CIBER’s coordinator for instructional technologies at GSU.

Prior to joining GSU in 2007, Boers provided management consulting services on the successfully selecting appropriate international markets for expansion, developing markets entry and direct investment planning for a broad range of clients.  He has also served as chairman of the Brazilian American Chamber of Commerce in Georgia and the Georgia Council for International Visitors which supports the International Visitor leadership Program of the U.S. Department of State.  He frequently speaks on topics ranging from international career opportunities for young professionals to the role of education in global competitiveness.

Boers has a Master of Business Administration from Georgia State, a Master of Theological Studies from Emory University and a Bachelor of Arts in philosophy and classical Greek from the University of Pretoria, South Africa.

In addition to Boers' presentation, other programs, projects and activities scheduled for International Education Week include a lecture and demonstration on "The Roots of Brazilian Samba" on Monday, November 5, at 3:30 p.m. in the Main Dining Room in the Anderson Conference Center on the WSSU campus.

Percussionist Oseiku DaniEl Díaz and dancer Iara Calheira Kendrick, an educator and native of Brazil, will provide an overview of Brazilian history as well as various forms of music and dance.  Díaz will demonstrate a few styles of Samba with various instruments along with the history of each.  Iara will demonstrate some moves symbolic of various Orixas (Yoruba Gods and Goddesses) leading to the modern day Samba danced in Brazil and around the globe.

Díaz is a member artist of the Hispanic Arts Initiative and World Artists Mosaic.  Since moving back to Winston-Salem, he has performed with Otesha Creative Arts ensemble and the North Carolina Black Repertory Theatre, as well as led his own group, Oseiku’s Total Eclipse.  Kendrick began her dance experience while growing up in Brazil and participating in groups of folkloric dances for Sao Joao Festivals and for Carnival.  She studied ballroom dance at Jacksonville State University in Alabama and later continued her studies of multi-cultural dances at studios across the United States and in other countries.

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Contacts:
Nancy Young                                                  Aaron Singleton
Director                                                          Director
Public and Media Relations                           News and Media Relations
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