WSSU MBA Students Work with New Businesses at The Enterprise Center

October 11, 2011

MBA students at work

 What began as a long-term goal is now a reality for Winston-Salem State University (WSSU) MBA students and The Enterprise Center, the new business facility developed by the S. G. Atkins Community Development Corporation (CDC).

    The students recently began forming teams to create or update business plans for the entrepreneurs and companies taking advantage of The Enterprise Center’s business incubator.  Under the direction of Dr. Notis Pagiavlas, marketing professor and director of the university’s Center for Entrepreneurship, the students will have the opportunity to complement their textbook case studies discussed in the classroom with real world experiences.

    “The close affiliation of the incubator with the WSSU School of Business and Economics provides tremendous opportunities for students and for incubator associates to learn from each other with the students applying classroom knowledge in an experiential setting,” said Pagiavlas. “Students also can experience the joy and pride of contributing to the success of a business as they explore all aspects of a professional career for themselves.”

    As part of the relationship, Pagiavlas has opened an office for the Center for Entrepreneurship at The Enterprise Center.  This arrangement will allow him to provide business coaching and also meet with students who are working on their projects.

    “The Atkins CDC has been working a long time to open a business incubator as a means of benefiting the local economy and creating jobs,” said Carol Davis, CDC executive director.  “This relationship with the university also provides students an opportunity to gain real-world experience and gain a better understanding of the challenges of running a business in today’s marketplace. The entrepreneurs at The Enterprise Center gain from the knowledge the students have from the classroom.”

    Students have joined with four entrepreneurs to do exploratory research that will set the parameters and knowledge base for the companies’ future business decisions.

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