WHAT DO WE MEAN BY BRANDING AND WHY IS IT IMPORTANT TO THE UNIVERSITY?
Branding is the way in which an entity—whether it is a university or a shoe company—presents itself to the world over time. Branding is more than using a specific logo, color, or typeface. It is a consistent, yet evolving, set of elements that work together to create and maintain a desired emotional and intellectual connection with an audience.
Consistent branding goes beyond making the university’s materials more readily recognizable. Effective branding moves people. By communicating in a consistent, compelling manner, we can move potential students, faculty, alumni, business leaders and donors to understand, admire, and participate in the Winston-Salem State University experience.
BRANDING & STYLE GUIDE
This branding and style guide includes all of the branding elements necessary to present Winston-Salem State University in a consistent and meaningful way. Following these guidelines will help the university communicate more clearly and make it easier to develop effective print ads, radio spots, web pages, billboards, signs, brochures, direct mailers, and other university materials.
WHO REPRESENTS THE BRAND?
All of us are responsible for being “brand ambassadors” and presenting the Winston-Salem State University brand in a consistent manner. This means more than making sure each piece of printed material or page of the web site is designed and written according to the guidelines found in this manual.
If you have any questions regarding the Winston-Salem State University brand, please contact Sigrid Hall at email@example.com. We're here to help you with your integrated marketing and communications efforts.