College of Arts and Sciences

Mass Communications Course Descriptions

MCM 2325 Introduction to Mass Communications (3 credits)

This course provides an overview of the structure and functions of the mass media in contemporary society. It promotes awareness of the social, economic, cultural, political, and technological aspects of mass communications. It also provides an introduction to basic theory and aesthetics. Prerequisite: ENG 1302.

MCM 2341 Digital Convergence (3 credits)

Students blend text, sounds, and images to produce new media projects with an emphasis on those for the Internet. Prerequisite: MCM 2325.

MCM 3215 Journalism Practicum (2 credits)

This course allows students to apply basic reporting, writing and editing skills. Students also have an opportunity to serve as junior members of the staff of such campus media as The News Argus. Prerequisite: MCM 3340.

MCM 3301 Law and Ethics of Mass Communications (3 credits)

This course offers an overview of legal limitations and privileges affecting the functions of print and electronic media including libel, obscenity, freedom of expression and the right to privacy. Also considered are advertising and antitrust regulations, copyright, access to the press, and broadcast rules and regulations. Prerequisite: MCM 2325.

MCM 3305 Mass Media Management (3 credits)

The course content includes the organizational structure of print and electronic media organizations as they relate to decision making for personnel, budget, and equipment, including adherence to laws and regulations. Roles of specific personnel are analyzed. Prerequisite: MCM 2325.

MCM 3308 Journalism Language, Style, and Literacy (3 credits)

This course lays the foundation for the writing of news, feature, analysis, and opinion articles. It covers the elements and rules of English and mass media writing, as well as the analysis and critique of the content of news and information media. Prerequisite: ENG 1302.

MCM 3311 Studio Production (3 credits)

Students develop and create studio productions. They are responsible for all tasks, including presentation, directing, graphics, audio, and camera operation. Prerequisites: MCM 2341 Digital Convergence and MCM 3325.

MCM 3312 Copy Editing (3 credits)

This course covers the review and revision of copy to ensure its accuracy, completeness, and consistency with AP style. It also emphasizes the writing of headlines and captions. Prerequisite: MCM 3340.

MCM 3321 Media Presentation (3 credits)

This course addresses the principles, theory, and practice in camera presence and microphone use with special attention to the development of presentation skills. Prerequisites: MCM 2325.

MCM 3325 Media Writing (3 credits)

Students learn to write, research, revise, and critique multiple media formats. Convergence versatility is encouraged along with the development of a professional portfolio. Prerequisite: MCM 2325.

MCM 3340 News Reporting and Writing (3 credits)

This course focuses on the processes and techniques used in gathering and verifying information for mass media reports, with a special focus on on-line reporting. It also includes the writing of basic news stories. Prerequisite: MCM 2325 Introduction to Mass Communications.

MCM 3342 Mass Media and Society (3 credits)

The roles of the media are analyzed in light of current developments in digital convergence, technology, popular culture, and national and international politics. Media's role in shaping public opinion and setting the public agenda is also examined. Prerequisite: MCM 2325.

MCM 3360 Public Affairs Reporting (3 credits)

This course focuses on courses that attract public attention or have major public consequences. Prerequisites: MCM 3340 and MCM 4309.

MCM 3366 Advanced Video Directing (3 credits)

Students focus on understanding all elements involved in creating a director's vision. Students will develop skills in lighting, storyboarding, framing, using depth of field, and editing to create a vision. Prerequisites: MCM 3311 and MCM 3370.

MCM 3367 Advanced Video Editing (3 credits)

Students focus on non-linear digital editing, with an emphasis in DVD production, creating files for the Internet, and creating special effects. Prerequisites: MCM 3311 and MCM 3370.

MCM 3368 Advanced Video Producing (3 credits)

This course focuses on electronic media management with an emphasis on organizational skills. Prerequisites: MCM 3311 and MCM 3370.

MCM 3369 Mass Communications General Internship (3 credits)

This course introduces students to the professional workplace and provides practical experience in the technical and talent phases of mass communications. Prerequisites: MCM 2325.

MCM 3370 Field Production (3 credits)

Students develop, shoot and edit field productions. They are responsible for all tasks, including image and sound acquisition, presentation, and editing. Prerequisites: MCM 2341 Digital Convergence and MCM 3325.

MCM 3380 News Editing and Design (3 credits)

This course focuses on the visual presentation of information in newspapers and on websites. Prerequisite: MCM 3340.

MCM 4093 Mass Communications Internship (3 credits)

Students apply mass communications theory and techniques in professional media settings related to their specialties. This course serves as a capstone course in which students will complete portfolios of their work.

Prerequisites: Senior level or permission of the department .

MCM 4115 Advanced Journalism Practicum (1 credit)

Students serve as senior members of the staff of such campus media as The News Argus. Prerequisites: MCM 3312 and MCM 4309.

MCM 4309 Feature Writing (3 credits)

This course helps students develop writing and reporting skills for feature stories, especially for newspapers and on-line media. Prerequisite: MCM 3340.

MCM 4312 Mass Media Criticism (3 credits)

Media content is analyzed and critiqued from various perspectives and using different methodologies including semiotics, Marxism, and psychoanalytical and sociological approaches. Media content is also analyzed in light of new developments in digital technology, advertising, audience formation, dissemination processes and effects research findings. Prerequisite: MCM 3342.

MCM 4316 Critical & Persuasive Writing (3 credits)

Students examine and write analyses, editorials, reviews, and commentaries. They apply critical writing skills to support their perspectives and conclusions. Prerequisites: MCM 3340 and MCM 4309.

MCM 4321 International Communications (3 credits)

The course surveys different media systems across the globe and examines diverse issues, theories, and research findings in international communication. Students learn various concepts, like the free flow of information, cultural homogenization, hybridization, public diplomacy, CNN-effect, which affect communications between nations, especially in the age of globalization and digital convergence. Prerequisite: MCM 2325.

MCM 4322 Minorities and Media (3 credits)

This course focuses on the role of the mass media in depicting, promoting, and influencing the lives of minorities in their various communities. Prerequisite: MCM 2325.

MCM 4346 Independent Study (3 credits)

Students complete a project or a research paper in consultation with supervising faculty. This course cannot be used to replace required courses in the program. Prerequisite: Permission of the instructor.

MCM 4351 Broadcast Marketing (3 credits)

Students learn strategies and tactics of marketing, selling, and promoting media organizations and their products and services. They apply proper research methods in targeting demographic groups. Prerequisite: MCM 2325, Junior/Senior Standing.

MCM 4371 Electronic Media Practicum (3 credits)

Students gain advanced practical experience in producing a digital media portfolio. Prerequisites: MCM 3311 and MCM 3370.

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601 S. Martin Luther King Jr. Drive

Winston-Salem, NC 27110

Phone: (336) 750-2000



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