Degree Programs

Sport Management, B.S.

Plans of Study: 

Management & Administration
Marketing & Promotion
Sport Communication

Dennis Felder, Ph.D.
Associate Professor
Sport Management
Program Coordinator
Anderson Center 143-A

The Bachelor of Science degree program in Sport Management allows students to pursue a broad core program and three areas of specialization: Marketing and Promotion, Management and Administration, and Sport Communication. Courses in the core program are interdisciplinary with the Department of Human Performance & Sport Sciences, the School of Business and Economics, and the Department of Mass Communication. The program is a member of the Commission On Sport Management Accreditation (COSMA), which is in the process of getting accredited.   


It is the mission of the sport management program to prepare students for entry-level positions in the business of sports, such as event facilities/arena management, intercollegiate athletic management, sport organization management, sporting goods sales and management, broadcasting and sport promotions. In doing this, we seek to make sure our graduates have the skills that are required to meet the demands of the sport industry.

Career Opportunities:

Successful completion of the sport management program curriculum prepares students for a wide array of opportunities including: positions in sports clubs such as golf and tennis, resort operations, sport arenas and stadiums and amateur sport organizations. In addition, graduates have career choices to choose among sport broadcasting, sport information director, equipment management, managing indoor and outdoor athletic facilities, YMCA/YWCA, and sporting goods, just to name a few.

Curriculum Requirements:

The BS degree in Sport Management requires the successful completion of 120 hours of course work, consisting of: 60 hours of general education; 60 hours of Sport Management Program core requirements.

Program Requirements:

Admission requirements: The following procedures have been developed to ensure selection and retention of qualified students in the program:

  • Entering students must complete a minimum of 60 semester hours of Core Courses of General Education. These hours exclude non-credit developmental skill courses.
  • Submit the Verification Form for Completion of the Program and Declaration of the Academic Major/Minor.
  • Students must have a minimum cumulative academic average of 2.50.
  • Program interview by the Sport Management Faculty.
  • Complete the Plato (Writing) Lab in mechanics, grammar, diction and style, sentence structure, logic and organization, and essay writing.
  • Students must have a grade of C or better in the following Sport Management courses at the end of the sophomore year:

• ECO 2311 Principle of Microeconomics
• MGT 1304 Introduction to Business

  • Students must show proof of university or community service directly related to sport management or other fields, such as mass communications, business and economics, or computer science.
  • Once the student completes the above requirements, the coordinator, faculty member and student will sign the Sport Management majors’ Student Contract.
  • A minimum grade of C or better is required in each major course, including concentration courses, with 60 semester hours required in the major core.

How to obtain an advisor: Once you have been interviewed and met the admission requirements, the coordinator will assign you an advisor in the sport management program.

GPA requirements: Student must have a minimum cumulative academic average of 2.50.

In addition to completing the coursework for obtaining a degree in sport management, students are also required to complete 300 clock-hours of internship during their senior year.

What We Do

  • Attend Sport Management Conferences
  • Gain hands-on management skills by working with athletic conferences, including the MEAC, CIAA, ACC, and Mid-Atlantic conferences, during various championships
  • Travel to major sport cities to meet top management individuals in order to enhance the students’ professional development
  • Participate in campus activities, such as Homecoming, Founder's Day Convocation and Hoops for Heart, among others
  • Volunteer with various non-profit agencies
  • Collect and donate food to agencies for the homeless, and many other charitable activities

Benefits of Being in the Club

  • We have special guests during Sport Management Majors meetings discussing a variety of topics, particularly those topics necessary to be successful in the sports business industry
  • Additionally, other colleges and universities provide information for those students wanting to attend graduate school

Winston-Salem State University

601 S. Martin Luther King Jr. Drive

Winston-Salem, NC 27110

Phone: (336) 750-2000

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