Jaime Hunt to lead Division of Strategic Communications
Winston-Salem State University (WSSU) Chancellor Elwood L. Robinson has announced the creation of a new Division of Strategic Communications, which will be tasked with communicating the university’s brand message to key stakeholders.
The division will include the Office of Integrated Marketing Communications (IMC), which will now also include Enrollment Communications; the Office of External Relations; and WSNC radio. Jaime Hunt, who joined WSSU in 2015 as the director of public and media relations and chief communications and marketing officer, will lead the division as the vice chancellor for Strategic Communications.
“Please join me in congratulating Ms. Hunt on her promotion and thanking her for her leadership and service to Winston-Salem State University,” Robinson said in an email to the university on Monday, June 11. “It is my hope that this transition will result in more consistent, effective, and comprehensive communications from our university.”
The change is effective July 1. No new positions have been created.
Since joining the university, Hunt led the development of an integrated marketing communications model for campus.
Since 2015, IMC has:
- Developed and rolled out refreshed brand messaging and an updated visual identity, including a new institutional logo and a new Ram logo.
- Implemented a brand marketing strategy designed to increase brand awareness, perception and affinity.
- Developed a comprehensive crisis communication plan.
- Worked with Information Technology to redesign the university’s website.
- Enhanced the university’s media relations efforts, resulting in a 50 percent increase in positive media mentions.
- Garnered eight industry awards.
"It has been an honor and a privilege to serve Winston-Salem State University,” Hunt said. “I look forward to all the opportunities that lie ahead and to continuing to shine a light on the great work being done at this university."
About Winston-Salem State University
Winston-Salem State University fosters the creative thinking, analytical problem-solving, and depth of character needed to transform the world. Rooted in liberal education, WSSU’s curriculum prepares students to be thought leaders who have the skills and knowledge needed to develop innovative solutions to complex problems. Founded in 1892, WSSU is a historically Black constituent institution of the University of North Carolina with a rich tradition of contributing to the social, cultural, intellectual, and economic growth of North Carolina, the region and beyond. Guided by the motto, “Enter to Learn, Depart to Serve,” WSSU develops leaders who advance social justice by serving the world with compassion and commitment.