WSSU launches ‘We Are Rising’ strategic plan to drive student success, community impact
It was a community affair as Winston-Salem State University launched its refreshed strategic plan, “We Are Rising,” during a two-day event that brought together alumni, state officials and community and business leaders.
“We Are Rising” is a forward-looking roadmap designed to strengthen student success, elevate academic excellence, enhance operational effectiveness and deepen the university’s connection to the community it serves.
The plan centers on four strategic pillars that will guide WSSU’s priorities and investments in the years ahead: Foster Student Success; Inspiring Academics; Operational Excellence; and We are Winston-Salem.
On March 19, faculty, staff and students entered the Donald J. Reaves Student Activities Center through a spirit tunnel formed by band members and cheerleaders, some holding signs that read, “We Are Rising.”
The second day focused on government leaders, community and business partners, and alumni, whom Winston-Salem State University Chancellor Bonita J. Brown recognized as central to the university’s strategic vision.
“Today is more than the launch of a strategic plan. Today is a declaration of who we are, what we value and where we are going, together,” Brown said.
At the heart of the strategy is a commitment to ensuring that every student has the support needed to graduate in four years and thrive after leaving the university.
Brown highlighted Natta Belles Desserts owner Shanata Shepard, a 2015 graduate of WSSU, who attended Friday’s program. Shepard was a non-traditional student, who has built a successful business in Winston-Salem.
“Ms. Shepard’s story is a powerful example of our strategic plan in action … demonstrating what is possible when students are supported to persist, graduate and thrive,” Brown said.
“We are in a moment of forward momentum at Winston-Salem State University,” Brown said. “‘We Are Rising’ reflects our collective commitment to our students and our community. This plan positions WSSU to build on our legacy of opportunity and impact while ensuring every student who chooses this university has the support and resources.”
Sen. Paul Lowe, who represents District 32 in Forsyth County, expressed his commitment to supporting the university, noting its positive impact on students and the broader community.
He said he would continue making it his business to “speak up, cut up and act up” in securing resources for WSSU.
Implementation of the strategic plan will be supported in part by transformative philanthropic investments, including two gifts totaling $80 million from philanthropist MacKenzie Scott.
A portion of those funds was strategically placed into the university’s endowment, and as those investments mature, they will create expanded renewable scholarship opportunities and additional resources designed to support students from enrollment through graduation.
“Our future is bright, and together as the Ram family, we are rising to meet the moment and expand the possibilities for our students and our community,” Brown said.
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