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500.10 - General Fundraising and Solicitation

University Group Policy #500.10

I.    Executive Summary

The Division of University Advancement exists to support the growth of external partnerships and private resources for Winston-Salem State University. A coordinated process is required to effectively manage and sustain relationships with the University’s existing and potential supporters. The coordination of all fundraising activity among faculty and staff is a central component for building and sustaining relationships with external stakeholders. This policy outlines the procedures for the creation and management of relationships with existing and potential donors.

II.  Policy Statement

The Division of University Advancement is responsible for the coordination of the cultivation, solicitation, and stewardship activity on behalf of Winston-Salem State University. Members of the development staff in the Division also serve as the points of contact between the University, and the Winston-Salem State University Foundation for all fundraising activities. The responsibilities of the staff in the Division of University Advancement include collaboration with the Chancellor, Provost, Deans, Vice Chancellors, faculty, staff, department heads, members of the WSSU Foundation Board of Directors, alumni, friends, parents, foundations, representatives of corporations and businesses with a commitment to coordinate and execute the appropriate fundraising strategies for the benefit of the University. 

This policy has been established to provide the appropriate procedures and practices to guide all fundraising activity that is undertaken by any person affiliated with Winston-Salem State University (WSSU) for the benefit of WSSU.    This policy will eliminate multiple sources of engagement activity to the same donor(s) or prospective donor(s) from different entities within the university. This policy will also prevent multiple solicitations that are inconsistent with the University’s mission and that are not in the best interests of Winston-Salem State University.

III.    Roles and Responsibilities

The members of the staff in the Division of University Advancement will provide the following support for approved fundraising programs, projects, or initiatives upon request:

  1.  Prospect research, training, guidance, and relevant materials to solicitors prior to contact with prospect(s);
  2. Identification of appropriate prospect(s) for the program or project; and with the formulation and implementation of an appropriate cultivation and solicitation strategy;
  3. advancement professionals who will participate in cultivation, solicitation and stewardship activities with the prospective donor(s) or donor(s);
  4. Solicitation materials

IV.     Applicability

The policy applies to any and all faculty, staff, students, representatives of student organizations, coaches, volunteers, university-related foundations, and all other parties involved in raising funds for and/or behalf of Winston-Salem State University.

Responsible Division: Vice Chancellor for University Advancement

Authority: Board of Trustees


  • Adopted: December 14, 2018