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The marketing concentration prepares you to have a rewarding career in both for-profit and not-for-profit organizational settings. We prepare you to be successful in diverse fields such as advertising, sales management, retailing, marketing research, e-marketing, distribution, buyer behavior and global marketing. Our marketing curriculum infuses research and communication skills, an international perspective, and socio-ethical implications of marketing decisions throughout the program.

Receive a highly-focused marketing education, which is firmly based on creating a solid foundation with marketing fundamentals while keeping abreast of the latest developments in the field. Participate in internships that augment class room theory with application oriented real-world skills.



Go ahead... take the next step. Ignite your passion, discover your strength, and prepare to make a difference in the world. There is no ceiling to what you can do at WSSU. #BeTheNext

I love Winston-Salem State University because this is where I found my purpose in life. 

Tyquan Haynes '17