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The Office of Integrated Marketing Communications (IMC) team is an enthusiastic group of ambassadors for Winston-Salem State University and its brand. The goal of IMC is to positively influence the public's awareness and understanding of the university. IMC collaborates with campus partners to strengthen WSSU’s visibility and brand to internal and external constituents.  

IMC focuses on high-level priorities that enhance institutional branding, recruitment initiatives, and fundraising endeavors. 

IMC Offers

  • Project intake processes designed to identify goals and measurable metrics for all IMC-produced materials. 
  • Project management system with clear processes, tracking, and approvals.
  • Comprehensive marketing and communications strategies that are outcomes-focused.
  • Self-service tools and templates that empower our clients to create invitations, fliers, posters, fact sheets, and other print collateral.  

IMC Team

IMC's marketing and communications professionals have extensive experience in higher education, the private sector, non-profit organizations, and print and broadcast media. With our strong and varied backgrounds, we build teams that help clients reach their comprehensive, outcomes-focused, strategic goals while integrating the overall marketing strategy of the university.

IMC offers a diverse portfolio of services

Working with IMC

This section contains all the tools you'll need to reach your marketing communications goals, including IMC team contact info, request forms, and step by step processes for requesting services.

University Branding

This section contains WSSU's logos, colors, typefaces, and all of the elements that work together to create and maintain the desired emotional and intellectual connection with our audiences.

Get Started

We're here to help you with your integrated marketing and communications efforts.