Logo Licensing

Winston-Salem State University’s Logo Licensing Program was established to protect the University’s names, initials, logos, and other registered trademarks from unauthorized use. The program helps ensure that all merchandise bearing WSSU’s marks meets the University’s standards for quality, consistency, and appropriate representation.

Permission is required before any WSSU trademark may be reproduced or used on merchandise, promotional materials, or websites. These marks are protected under federal trademark laws.

The licensing program also allows the University to generate revenue from the sale of officially licensed merchandise. This revenue supports academic scholarships, facility improvements, and athletics. In addition, the program promotes positive, collaborative relationships with manufacturers and retailers that produce and sell WSSU-branded merchandise.

WSSU’s licensing program is administered by the Collegiate Licensing Company (CLC). To learn more about the program or apply for authorization to produce items featuring WSSU trademarks, please visit www.clc.com.